The top of UK Sport says Britain should win Olympic and Paralympic medals “the suitable means” and handle the welfare points which nonetheless exist.

Sally Munday, the chief government of the elite sports activities funding physique, mentioned it was important that the notion of the organisation, and of high-performance sport extra extensively, was not one in every of profitable in any respect prices.

Allegations of abuse inside British gymnastics and different sports activities have been within the headlines this yr and Munday says how medals are gained is now simply as vital as what number of are gained.

UK Sport chief government Sally Munday says medals have to be gained the suitable means and all unacceptable behaviour be challenged (Steve Parsons/PA)

“Some have related the phrase ‘win in any respect prices’ with UK Sport and efficiency sport,” Munday instructed the PLx 2020 high-performance sports activities convention.

“While I’ve by no means believed this has been our tradition within the 20-plus years I’ve been working in efficiency sport, the notion is on the market.

“It’s bolstered by the testimonies of athletes who’ve suffered abuse. I consider by specializing in the ‘how’, we will take away that label by guaranteeing we collectively win the suitable means.”

Gymnast Amy Tinkler, a bronze medallist on the 2016 Video games, has criticised the dealing with of her complaints by the governing physique.

The problem of how allegations of mistreatment throughout the sport have been dealt with is now the topic of an impartial overview.

UK Sport has additionally commissioned an impartial investigation into allegations raised by a former director on the British Bobsleigh and Skeleton Affiliation, whereas a bunch of athletes wrote to the BBSA final month to spotlight quite a lot of governance considerations.

Munday added: “We now have to work collectively to embed a tradition of profitable the suitable means that permeates the entire of British efficiency sport.

“How we win will likely be equally vital to what we win on the worldwide stage and I would like our sporting system to be identified internationally for its people-first strategy.

“Everyone knows that the path to the highest as an athlete is essentially robust. You don’t get to be the very best on the earth simply.

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“However even the place robust, the expertise needs to be one each athlete and employees member is ready to look again on with delight whether or not they achieved their goals or not.

“Our job in efficiency sport is to create the absolute best setting and wrap the absolute best help round our athletes to offer them the absolute best likelihood of reaching their ambitions.

“I consider we will and we are going to show that medal success might be achieved throughout all our sports activities in a means that engenders a optimistic expertise for everybody. We are going to show that it isn’t ‘both or’.

“Many sports activities are already reaching this, however others, they need assistance. And this isn’t each sport for itself. While everyone knows that the unfavorable experiences are the minority, one expertise of unacceptable behaviour is one too many.”